The role of visual design in digital games

Abstract

In this article, we investigate how visual elements such as colors and shapes influence the player experience in electronic games, focusing on titles such as Red Dead Redemption 2 and Cyberpunk 2077. We analyze the intersection between the psychology of perception, color theory and semiology, uncovering the mechanisms by which designers build cohesive and engaging virtual worlds. Our goal is to understand how color palettes, visual composition and symbolism are used to evoke emotions, guide attention and build meaningful narratives that enhance the gaming experience. This analysis highlights the impact of these resources in creating immersive atmospheres and visual identities that transform virtual space, enabling a direct and symbolic dialog between the player and the digital environment.